The Fuel Up Programme
The Fuel Up Programme
The Fuel Up Programme
The Fuel Up Programme
Proper nutrition, in the hands of the young athletes who need it most. Launching with 4Core Fuel in winter 2026.
Proper nutrition, in the hands of the young athletes who need it most. Launching with 4Core Fuel in winter 2026.
01
Why it matters
Talent is everywhere. The nutrition to support it isn’t.
A young athlete training four, five, six times a week needs fuel to match. Good nutrition is expensive, and for a lot of families it is simply out of reach. That gap decides who keeps progressing and who quietly drops away.
02
Who we help
Young athletes aged 11 to 18 in grassroots sport.
We focus on committed young athletes whose families cannot stretch to performance nutrition. Clubs, schools and community sports organisations know exactly who those kids are, so they refer them to us.
03
What we fund
Performance nutrition, delivered to the club, not the paperwork.
Funded products go to the young athletes through their club or school, alongside plain guidance on how and when to use them. No means testing theatre, no complicated forms.
04
How it works
A partner refers, we fund, the athlete gets fuelled.
A partner organisation identifies the athletes who need support, we agree the level of funding, and the products arrive on a regular schedule. We track what goes out and report on it openly.
01
Why it matters
Talent is everywhere. The nutrition to support it isn’t.
A young athlete training four, five, six times a week needs fuel to match. Good nutrition is expensive, and for a lot of families it is simply out of reach. That gap decides who keeps progressing and who quietly drops away.
02
Who we help
Young athletes aged 11 to 18 in grassroots sport.
We focus on committed young athletes whose families cannot stretch to performance nutrition. Clubs, schools and community sports organisations know exactly who those kids are, so they refer them to us.
03
What we fund
Performance nutrition, delivered to the club, not the paperwork.
Funded products go to the young athletes through their club or school, alongside plain guidance on how and when to use them. No means testing theatre, no complicated forms.
04
How it works
A partner refers, we fund, the athlete gets fuelled.
A partner organisation identifies the athletes who need support, we agree the level of funding, and the products arrive on a regular schedule. We track what goes out and report on it openly.
A young athlete training four, five, six times a week needs fuel to match, and no family should have to choose between taking part and fuelling properly.
A young athlete training four, five, six times a week needs fuel to match, and no family should have to choose between taking part and fuelling properly.
Become a partner
Become a partner
Bring the programme to your athletes.
Bring the programme to your athletes.
We are lining up delivery partners now, ahead of funding starting in winter 2026. If you run a grassroots club, school sports programme, or community sports organisation and want to explore becoming a Fuel Up partner, we would love to hear from you.
We are lining up delivery partners now, ahead of funding starting in winter 2026. If you run a grassroots club, school sports programme, or community sports organisation and want to explore becoming a Fuel Up partner, we would love to hear from you.